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Hervis – Militari Shopping Center

Hervis – Militari Shopping Center

NOMINEE: BUCHAREST - General retail

SURFACE: 1.400 sqm

PROJECT INFORMATION

In 2022, Hervis Sports & Fashion, the Austrian sporting goods retailer in Romania, started renovating its stores, part of the new structure of the concern. This new concept is intended to bring the stores to the latest standard of performance and continue to offer customers a memorable shopping experience, providing them with a complete package, which includes tips, products, services, and information.

“The new product grouping designates areas like LIFESTYLE, FITNESS, OUTDOOR, or RUNNING.”

By implementing the grouping of products by sports categories, the customers are now able to navigate easier so they can make the right decisions for themselves and making the overall experience more enjoyable.

Besides the product grouping, the concept behind these projects is considered innovative because its practicality to fast adaptation for the seasons transition and product displaying within the stores. Also, it now accommodates special areas for online orders assistance.

Through the projects, Hervis aims to be closer to all the sports enthusiasts, regardless of their performance status: beginner, intermediate or performer and encourage all their customers to include sports in their live.

Disclaimer: The information & pictures are submitted by the nominee. As to the best of the organizers’ knowledge they are accurate.

ABOUT HERVIS

Hervis Sports & Fashion is a well-known nationwide sports retailer, with a current network of 51 stores located in Bucharest and in main cities in Romania. Hervis Sports is a multi-brand concept, with products belonging to brands like Adidas, Puma, Under Armour, Columbia, Wilson, Fischer, Atomic, etc. and exclusive brands – Kilimanjaro, X-Fact, Benger, Cygnus.

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