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Teilor – AFI Cotroceni

Teilor - AFI Cotroceni

NOMINEE: BUCHAREST - General retail

SURFACE: 80 sqm

PROJECT INFORMATION

“In 2022, our focus was more on continuous research towards rethinking and elevating all design details, focusing on material & detail innovation, quality in implementation, product centricity, energy efficiency, all meant to ultimately improve costumer shopping experience. Redesigning and refurnishing our stores comes as a gesture of appreciation and respect towards our customers, but also as a stepping stone in our brand journey, having at its purpose to ignite and celebrate the excitement of life.

From the implementation of our first Orange Concept Store in December 2020 in Baneasa Shopping Center Bucharest to AFI Cotroceni, that was the last shop to open in Romania in 2022, the Orange Concept has changed significantly both in terms of materials, new design solutions and layout. The color scheme in the Orange Concept is a bright toned one, meant to promote calm and serenity, while orange as a color accent is meant to evoke a sense of excitement and passion. By introducing wood flooring and sandy wool carpets, as biophilic design elements, instead of our statement marble flooring, we meant to convey a warm, hygge touch to the overall shop experience.“

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Disclaimer: The information & pictures are submitted by the nominee. As to the best of the organizers’ knowledge they are accurate.

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